Key Points on Posting to Social Media
- Be clear and concise, but also be quick
- Transparency is extremely important in making corrections
- Headlines need to grab the audience’s attention
- There is room to provide correct information but to also be fast in doing so
- “Be careful, smart, and careful”
Christine Loman and Katie Kramer are both Social Media Editors for Syracuse.com. The duo work day in and day out to bring all local news to social media platforms such as Twitter and Facebook. Loman and Kramer can both agree that there is a lot of work behind the scenes to make the perfect social media post.
Why is Social Media Necessary in Reporting Stories?
In this day and age, most individuals do not sit down and watch the nightly news. Often, most people receive their news through push alerts on their phone, or through their social media accounts. This is where Loman and Kramer step in.
For Loman, one of the most important aspects of creating a social media post is providing a headline and introduction that draws the audience’s attention. A successful post for Loman usually centers around the headline of the story. According to Loman and Kramer, if the post does not have an enticing headline, typically the viewership is relatively low.
Transparency in Posts
It’s all too common to make a typo. Whether its in a text message, or on social media, typos and autocorrect have become a daily part of our lives. In reporting the news, its important to be extra cautious before hitting the “Post” button.
“Sometimes there will be a typo, and it gets the audience completely off track. I’ve had my fair share of them,” says Loman.
Loman and Kramer can both describe what it is like when there is a typo in a social media post. The audience spends more time critiquing the grammatical error, rather than reading the story. This is why it is so important to double-check any post before releasing it to the public.
“Be careful, smart, and careful,” says Loman. Kramer can also agree in that it is important to provide information fast and efficiently, but always in a correct manner.
In the instance that a typo is made, according to the duo, its important to always be transparent in making a correction.
“If it is a tweet, I will just reply to the original tweet stating the correction that needs to be made,” says Loman.
Social media can be a fantastic way to provide information quickly, and receive new information. For news, it is always important to maintain a level of professionalism and transparency to build a connection with the audience.